THE CREATIVE CHALLENGE

As Haircare NZ stocks an extensive range of brands and products, this saw an array of colour palettes and branding needing to be photographed. Of course from a branding perspective, the colour palette of pinks were the desired colours to be used within all images.

CREATIVE APPROACH

The approach for all images was minimalism and negative space. Images with multiple products from different brands were grouped within similar colour palettes to make it as cohesive and not overwhelming as possible. Minimal styling and negative space was chosen in order to extend the images to allow for use on social media, website banners and EDM. 

SERVICES DELIVERED

Monthly Retainer · Creative direction · Concept development · Set styling ·
Product photography  ·  Stop motion · Post-production & retouching

Outcome


Max Spires,
HAIRCARE. Director

"Working with Codie has been one of the best investments we've made. Her ability to understand our vision and translate it into premium photography has elevated every aspect of our business, from our website and social media through to our email marketing campaigns. Beyond her creative talent, Codie is professional, thorough, and easy to work with, consistently delivering content that exceeds expectations. The quality of her work has helped us strengthen our brand presence within New Zealand. We couldn't recommend Codie highly enough to any business looking for a creative partner who genuinely cares about translating a business problem into a creative solution"