THE CREATIVE CHALLENGE

Press-on nails are a saturated category defined by bright, high-energy content. Luxtrés needed imagery that did the opposite — visuals that communicated genuine luxury and staying power, without losing the commercial versatility required across web, social and campaign use.

CREATIVE APPROACH

The entire shoot was built around restraint. I developed a palette that reflected the brand and paired minimal compositions with tactile styling — letting texture and light carry the weight that colour and busy styling would normally do. Soft femininity was balanced with editorial confidence throughout. The stop motion was conceptulised to add movement without sacrificing the calm, considered mood of the stills.

Every decision — from prop selection to surface choice to lighting angle — was made to signal quiet luxury rather than obvious glamour.

SERVICES DELIVERED

Creative direction · Concept development · Set styling · Product photography · On Location Model Photography · Stop motion · Post-production & retouching

Outcome

The resulting body of work gave Luxtrés a cohesive visual identity deployable across all brand touchpoints — shifting their visual presence from trend-adjacent to genuinely editorial, and establishing a clear aesthetic foundation for future campaigns.

Luxtres Founder

Every element working with Codie has been seamless and well organised. Codie worked tirelessly with everything along the continuum from planning to execution. Codie made herself available every step of the way for questions and multiple prep meetings/ correspondence and is a clear professional. She was able to make great suggestions regarding talent and shoot locations which was such a bonus as I had travelled from out of state for the shoot day and this was a new experience for me. Her imagery has helped elevate my ecommerce store and I would certainly be keen to work with her again. If you are on the fence about working with Codie, I would recommend her time and time again.