Australia – the name evokes an expanse of different landscapes, ranging from long stretches of sun drenched coast lines to the outback. As well as an array of deadly animals and of course the ever so cute Koala and Kangaroos. Can’t forget Vegemite. However, in the past years a different landscape has emerged. An incredible fashion landscape that is seeing Australian designers take on the fashion world. So if you aren’t well versed in the area of Australian designers, I am going to take you into their backgrounds, my favourite pieces and of course you can shop the post if a certain piece catches your eye! Here are the top Australian designers you need to know!
Camilla
Founded by Camilla Franks in Bondi Beach, Australia. Camilla is successfully capturing the beauty and uniqueness of her travels that inspire her collections. Encompassing vibrancy and traveling off the beaten track to surround herself with inspiration. Hence why Camilla is about awakening the adventurous spirit and feeling freedom and joy. She believes that everyone has the right to feel beautiful and it’s a guarantee that in a Camilla piece you will feel gorgeous. Most of all, it will transport you to a far off place that the print was inspired by. Every garment is a treasure. As a result you will see boundless quality, crystals placed with outmost precision and every print placed by hand. Most importantly, you know it was made with love.
Above all, there will be no other brand that is like Camilla. The stories told via the clothing and prints, not to mention the philosophy behind the brand of freedom, beauty and strength are all the little things that add up to create Camilla.
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Zimmermann
Two sisters Nicky and Simone Zimmermann created Zimmermann in Sydney in 1991. Zimmermann’s premise is about sophisticated femininity, detail and a love for colours and prints. Starting in a market, where Nicky was selling the dresses she was making. After a two page editorial in Vogue Australia, the orders rushed in. Soon after a small store opened in Darlinghurst. Presenting their collections each season at New York Fashion Week and numerous celebrity customers is seeing Zimmermann constantly conquering the fashion world.
Most of all, for me Zimmermann’s femininity and impeccable craftsmanship. As well as their designs being truly unique, as a result when you see a Zimmermann design, you instantly say to yourself that’s Zimmermann!
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Sass & Bide
From a small stall in Portobello Markets, London. Sass & Bide started in 1999, by best friends Sarah-Jane Clarke and Heidi Middleton. A leading Australian designer in terms of being at the fore front of culture for bold, distinctive fashion and individualistic women. The juxtaposition of styles that makes up Sass & Bide, in theory shouldn’t work. But it does and oh so well. It sees the combining of bohemian, urban and femininity all into one. Opposites such as tribal motifs with ruffles, layered skirts paired with corsets and embellished ripped jeans is just the start of the individual and fearless Sass & Bide style.
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Alice McCall
At the age of 19, Alice McCall moved to London to pursue styling. While selling one of a kind silk pieces that quickly gained her a fan base. The label Alice McCall, launched in 2004 where the first line debuted at Mercedes Benz Fashion Week. The brand’s DNA is about femininity, which is seen every season. Throughout every collection the use of colour to experimenting with different fabric techniques, resulting in hand embroidery and custom lace designs remains at the core. Femininity, chic and what one can call bohemian vibes is seen in an expanse of different ways each season. As a result, like many Australian designers Alice McCall has created a unique style. Allowing each piece to be easily recognisable as a piece by Alice McCall.
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The Upside
The Upside was founded by Jodhi Meares, who saw a gap in the market while she living between New York and Hawaii. The gap in the market was activewear influenced by the fashion industry. Catering to fashion savvy men and women, who led busy lives but cherished the time spent exercising. Jodhi Meares, has established a bold brand. Most noteworthy is in its four years of operating it hasn’t gone against it’s brand ethos of functionality, premium styles and high quality. As a result of the use of luxurious materials and unique prints in which they are seen, The Upside has gained immense popularity as an Australian designer within the activewear industry.
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P.E Nation
Only a year old, P.E nation is taking on the fitness industry and ranking as one of the top Australian designers. Established in Sydney in 2016, by Pip Edwards and Claire Tregoning. The brands original aesthetic was street meets sportswear. However the rapid growth in popularity extended P.E Nation into technical activewear, retro streetwear, footwear, eyewear and accessories. Very much like The Upside, Pip and Claire saw a gap in the market and went to fill it with multi-faceted activewear. P.E Nation centres their brand vision around high quality design and construction. All the while offering stylish, comfortable and functionality hence easily being able to be taken from the gym or studio to the street.
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Who is your favourite designer out of these picks? Or do you have any of your own favourite Australian designers?
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